It's hard to say whether the drink will pack a lot of heat, or just have a bit of spice. A combination of citrus with spice is a difficult flavor to sell. So far, fans are wary of this strange mix of flavors, and likely for good reason. For other unique Mountain Dew items, such as the bizarre Mountain Dew body pillow, fans can check out the official DEW site. Non-subscribers will be able to purchase merchandise the following day, on September 4. Those who are subscribed to the Broken Promises app will receive early access to sales, starting on September 3. In addition to the spicy-sweet collaboration, PepsiCo is also partnering with Broken Promises to produce exclusive Flamin' Hot memorabilia, specifically apparel such as shirts and hoodies. RELATED: Coca-Cola and State Farm 'Reassessing' Activision Blizzard Partnership, Could Pull Overwatch League Sponsorships Enjoy this exclusive DEW while supplies last. MTN DEW created the first-ever beverage combining the sweet, citrus flavor of DEW with the spicy, kicked up flavor of FLAMIN’ HOT for the most extreme taste experience yet. The official advertisement describes the combination as the “most extreme taste experience yet,” and in a recent press release, the senior director of marketing, Matt Nielsten, claimed it to be the "most provocative" flavor from the company ever. It's not the first time that Mountain Dew has been mixed with a brand of chips, but it's certainly an odd choice for a new drink. But without a doubt one of the most bizarre mash-ups of flavors goes to the most recent announcement: Mountain Dew Flamin’ Hot.Īs expected, the new Flamin’ Hot edition combines the traditional Mountain Dew flavor with the heat of Frito-Lay's Flamin' Hot Cheetos. Just this year, PepsiCo has released two new flavors, including Baja Flash and Baja Punch, both of which received mixed reviews from critics. Since then, the Mountain Dew brand has worked in collaboration with various gaming companies and events, adding to its ever-expanding popularity as a soft drink. Mountain Dew has been an iconic drink for gamers for years now, even before the 2019 debut of the “ Game Fuel” energy drink.
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